Page ranking is normally done by the various web search engines which feature your sites in their search results. They follow a certain rules to assign the ranking and obviously a site with good ranking will be featured on the top and that site most likely gets more traffic into it. This is the base for Search Engine Optimization Techniques which are useful in increasing your page rank and there by increasing the traffic flow into your site. 

You can check the rank of your page by using a PR checker. Depending on the results of this checker you can implement various SEO and marketing techniques to improve your page ranking. Increasing the traffic flow into a site is a collective effort of the website builders and the marketers. 

The best method is to find high PR link pages and make sure that your links are featured in these pages. Pages with high page ranking stand out a good chance of getting more traffic into their site so if you some let them feature your links in their pages then you can increase your traffic flow to come extent. Then we have the SEO techniques where we try to include all the possible keywords at a potential customer uses to search similar pages. 

Having more referenced links also plays a significant role. Apart from these you need to excellent website template features which can make the customer visit for site again and again. All these facilities are provided by all major ecommerce providers. 

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